Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

数字营销和企业家精神的先进方法和技术

商业经济学

售   价:
2121.00
发货周期:预计4-6周发货
作      者
出  版 社
出版时间
2018年10月30日
装      帧
精装
ISBN
9781522577669
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页      码
818
语      种
英文
综合评分
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库存 50 本
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图书简介
As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.
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