Context:The Effects of Environment on Product Design and Evaluation

背景:环境对产品设计和评估的影响

管理经济学

售   价:
2706.00
发货周期:预计4-6周发货
作      者
出  版 社
出版时间
2019年04月01日
装      帧
平装
ISBN
9780128144954
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页      码
744
语      种
英文
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图书简介
Context: The Effects of Environment on Product Design and Evaluation addresses the environment, or context, in which we consume products and the impact of context on choice and acceptability. The book explores what context is, how it influences design by specialists, and acceptance by consumers. Chapters discuss the basics of context, food and drink in context, testing a range of other products, and other contextual variables. Historically, research on context has been done in the laboratory and various natural locations, but rapid growth in other methods to study context, including evoked contexts, immersive contexts, virtual reality contexts, and more have widened research possibilities.
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