Unicorn Tears - Why Startups Fail and How to Avoid It

独角兽的眼泪-为什么创业公司失败与如何避免

管理经济学

售   价:
155.00
发货周期:预计3-5周发货
作      者
出  版 社
出版时间
2017年12月18日
装      帧
平装
ISBN
9780730348696
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页      码
200
开      本
152.4x228.6mm
语      种
英文
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图书简介
A unicorn is a startup company valued at over $1 billion. The term was coined in 2013 by venture capitalist Aileen Lee, choosing the mythical animal to represent the statistical rarity of such successful ventures. Unicorn Tears is a play on words - acknowledging that are far more startup failures than there are successes. Ninety-two out of 100 start-ups fail in the first three years - and that is avoidable. They fail because of self-harm rather than external factors. As an entrepreneur, Jamie Pride has set down a proven method for success based on the painful lessons of his own start-up experience and global research. Jamie shows what matters in start-up success, and what gets in the way. There are so many myths - which he debunks - and so much research into the real problem that he explains. Using the tried-and-true framework that Hollywood uses to make blockbuster movies, Jamie has crafted a brilliant, proven formula for founders: the Hollywood Method for Start-up Success.
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