Asking Questions:The Definitive Guide to Questionnaire Design - for Market Research, Political Polls, and Social and Health Questionnaires, 2E(Research Methods for the Social Sciences)

问卷:调查表设计权威指南:为市场研究、政治选举及社会与卫生调查表而设计

社会学史

售   价:
369.00
发货周期:预计3-5周发货
作      者
出  版 社
出版时间
2004年04月16日
装      帧
平装
ISBN
9780787970888
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页      码
448
语      种
英文
版      次
2nd ed.
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图书简介
Since it was first published more than twenty-five years ago, "Asking Questions" has become a classic guide for designing questionnaires?the most widely used method for collecting information about people’s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely inf
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Princeton University Library
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