Research Methods in Tourism, Hospitality and Events Management

旅游、酒店与活动管理的研究方法

旅游经济学

售   价:
1224.00
发货周期:预计5-7周发货
出  版 社
出版时间
2017年09月30日
装      帧
精装
ISBN
9781473919143
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页      码
360
语      种
英文
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库存30本
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图书简介
In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process from initial ideas, through to writing up and presenting the findings. Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional ‘by-hand’ methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research. The book is complemented by examples of tourism destinations from Spain, Switzerland, Italy and India, and a selection of Powerpoint slides for lecturers. Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management.
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