Conducting Case Study Research for Business and Management Students(Mastering Business Research Methods)

为商业与管理学生进行的个案研究

管理经济学

售   价:
685.00
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
2017年11月21日
装      帧
精装
ISBN
9781446274163
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页      码
136
开      本
24.4 x 16.8 x 1.3 cm
语      种
英文
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库存 30 本
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图书简介
This book describes the properties of case study designs in organizational research, exploring the uses, advantages and limitations of case research. It also demonstrates the flexibilities which case designs offer, and challenges the myths surrounding this approach. You will be able to assess the applicability of case studies to your own research and, if appropriate, will also be able to design for yourself a creative case study strategy that will not only answer your original research questions, but also address questions you didn’t consider when the research began. The Mastering Business Research Methods series supports business and management students with their research-based dissertations by providing in-depth and practical guidance on using a chosen method of data collection or analysis. Expert authors, and series editors Bill Lee, Mark N K Saunders and Vadake K Narayanan, share their extensive experience on how to get the best from each method, through clear, understandable and applied examples. The books are written in a concise and accessible way, and contain a range of features, including checklists and a glossary, designed to support self-guided research. Ideal for Business and Management students studying for a Master’s degree, each book provides all they need to know before employing a particular research method for their dissertation.
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