图书简介
"A concise guide to early-stage innovation which will be valuable to everyone making the transition from individual scientist or engineer to a role in achieving innovation by an organization."
This transition is harder than is often recognised. The target audience has typically reached the top of an educational ladder, and moves, with a first job, to an environment with different norms, objectives and understanding of innovation. "Organisations" include companies, governments (local, national), NGO’s and educational institutions. The primary purpose of this book is to provide a useful resource for those making the above transition but may also be of value to others.
The emphasis is on early-stage innovation, covering the journey from idea to proof-of-principle. Here the factors involved are common across many different disciplines. It is also the area where the target audience is most likely to initially contribute. The contents cover innovation, processes for stimulating and managing early-stage innovation, open innovation and behaviours and communications which support innovation. The content has been shaped by the author’s giving many interactive courses on managing innovation, which has given insights into needs; the style is shaped by the author’s track record in scientific publications and lecturing. Conceptual frameworks are described, as well as practical aspects, and references are given for further reading, including current literature. The focus, content and style will make the book more accessible and attractive to the target readership than other similar books on the market.
The book will benefit the target audience readership by enabling them to become more effective in their new roles through providing a concise and clear understanding of what innovation is, why it is important, how it can be stimulated and managed, the differences to R & D and to invention, how to get resources, what open innovation means, and the behaviours and communication styles which support innovation.
Key Features:
○ Concise, clear, up-to-date and well-referenced treatment of both conceptual and practical aspects
○ Based on my career experiences as a scientist, as an innovation manager, and as a provider of courses in innovation management
○ Written for (but not exclusively for) scientists and technologists who have joined an organization committed to innovation
Basic Concepts; Building the Innovation Process; Open Innovation; Behaviours and Communications; Conclusions, Pitfalls and Further Information; Examples of Innovations; Practical Aspects
Trade Policy 买家须知
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