图书简介

Introduction: Purpose and Design of This Book \\ About the Authors \\ PART I. KNOWING: CREATIVITY KNOWLEDGE TO SUPPORT A 21st-CENTURY INNOVATOR \\ Chapter 1. Innovation Wired: You Evolved to Create \\ Knowing—You Were Born to Be Creative \\ Doing—Tuning in to the Creativity Already Inside of You \\ Being—Making Reflection a Habit \\ Chapter 2. How to Survive and Thrive in an Era of Innovation and Change \\ Knowing—The Forces for and Against Creative Thinking \\ Doing—Removing the But in Your Thinking \\ Being—Reflecting and Redirecting Yes-But Thinking \\ Chapter 3. What We Know About Creativity \\ Knowing—Sorting Creativity Fact From Fiction \\ Doing—Creating Your Own Mood \\ Being—Developing an Internal Locus of Control \\ Chapter 4. The Practical Benefits of Creativity: Becoming an Innovation Asset \\ Knowing—Top Reasons for Studying and Developing Your Creativity \\ Doing—Selling Creativity \\ Being—Making Creativity a Habit \\ PART II. DOING: PROVEN PRACTICES FOR 21st-CENTURY INNOVATORS \\ Chapter 5. Think: How to Improve Your Fundamental Capacity to Think in Creative Ways \\ Knowing—Understanding the Creative Mind \\ Doing—Training the Creative Mind \\ Being—Internalizing the Divergent Thinking Principles \\ Chapter 6. Understand: The Power of Observation and the Importance of Problem Definition \\ Knowing—Seeing and Questioning What Others Miss \\ Doing—Acting Like a Serial Opportunist \\ Being—Living Like a Serial Opportunist \\ Chapter 7. Ideate: Ways to Visualize and Generate Breakthrough Ideas \\ Knowing—Ideating: The Mind’s Capacity to See the Future \\ Doing—Using Associative Thinking to Visualize Anew \\ Being—Living Like an Idea Generator \\ Chapter 8. Experiment: Strategies to Develop and Validate the Best Solutions \\ Knowing—Developing and Validating Through Experimentation \\ Doing—Acting Like an Idea Developer \\ Being—Living Like an Idea Developer \\ Chapter 9. Implement: Gaining Buy-In and Driving Change \\ Knowing—Everyone Is in the Business of Sales \\ Doing—Acting Like an Influencer and Change Agent \\ Being—Influencing and Leading Change \\ PART III. BEING: WAYS TO SUSTAIN YOURSELF AS A 21st-CENTURY INNOVATOR \\ Chapter 10. The Emotionally Intelligent Leader \\ Knowing—Emotional Intelligence Is Not a Soft Skill \\ Doing—Tools and Strategies for Overcoming Creative Blocks \\ Being—Actively Learning From Failure \\ Chapter 11. Sustaining Your Creativity: Learning to Defy and Transform the Crowd \\ Knowing—Investment Theory of Creativity \\ Doing—Addressing Resistance to Change \\ Being—Becoming a 21st-Century Innovator \\ Notes \\ Index

Trade Policy 买家须知