The key idea around "Future Brain" is that we need to design and create a brain that will serve us well in our future. One that will enable us to move away from survival mode to thrive in a world facing an increasing velocity of change, information overload and new technologies that demand and often diminish our attention. The theme is that we already have a magnificent brain, its just that we take it for granted and in some instances have developed survival techniques that we expect our brain to operate with, but that our brain was not designed for. The book looks at how we can incorporate the findings from the neuroscience based on the premise that our brain is massively plastic, to create a brain that will serve us well into the future, starting today. A brain that can change, adapt, lead and collaborate to operate with a high level of flexibility, agility and creativity. To work with our physiology and manage our psychology.  It’s about putting into place those strategies that will Build a higher level of brain fitness. Developing a greater level of brain awareness of which lifestyle strategies make the biggest difference including nutrition, exercise and sleep. It’s about reducing the amount of stress and stress related illness that can lead to high staff turnover, employee disengagement, high rates of absenteeism, and presenteeism. Foster healthy thinking habits around attitude and mindset, emotional and social intelligence to boost mastery, efficiency and productivity. Build individual expertise through regaining focus, managing cognitive stamina, and lowering change resistance. Promote collaboration to drive more innovation to create the point of difference in a noisy and competitive world where access to technology and expertise alone is no longer enough to retain the competitive advantage needed to lead the pack.

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