Customer Success:How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

客户成功:创新型公司如何减少客户流失与不断增长的经常性收入

政治经济学

售   价:
164.00
作      者
出  版 社
出版时间
2016年02月19日
装      帧
精装
ISBN
9781119167969
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页      码
256
开      本
152.4x228.6mm
语      种
英文
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图书简介
Customer Success will become the authoritative book of the emerging Customer Success industry and target any business that is trying to focus, or re-focus, on customers and will be applicable to all customer management roles such as Account Manager, Customer Advocacy, Client Relationship Manager, and Customer Success Manager along with the leadership of those organizations. Customer Success will address the pains of how to start creating a customer-centric company and how to think strategically about Customer Success - how to organize, compensate, find a leader, measure, etc.   Customer Success has exploded as one of the hottest B2B movements since the advent of the subscription business model. 
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