A logical journey through the consulting profession for novice and practitioner alike illustrated by rich examples and lessons learned that can immediately contribute to the readers own performance.Key take-aways for the reader: An understanding of the key variables that can be addressed in order to improve ones own consulting performanceAchieved by taking consulting to pieces and examining each of these variables A set of simple practices that can be implemented with immediate benefit to the readerProven practices that have been implemented by novices and the experienced alike, clearly explained and connected to the context of each target audience group Practical insight into day-to-day real life consulting interactionsAchieved through the presentation of case studies Confidence to implement the new ideas and approachesTransferred through a logical step by step approach and a rich library of examples The book provides a comprehensive coverage of the fundamental skills and attitudes required by successful consultants from novice to practitioner level, irrespective of their specialist area. It untangles the key variables present in any consulting service and introduces practical ways to improve their effectiveness based upon the authors experience of helping consulting organisations to develop and excel in the marketplace. The book explores consulting from the ground up steering away from theory and focusing instead on practical application, providing a solid platform upon which to build further domain-specific competence. Key topics covered include: The essence of a consulting service; identifying and articulating a consulting proposition; how consulting differs from selling; preparing to consult; building credibility; engaging with clients; understanding requirements; tailoring a solution approach; scoping an assignment; the execution of a consulting project, and the use of argumentation in consulting.

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