图书简介

Grant, O’Connor, Introduction. Logan, O’Connor, Corporate Social Responsibility and Corporate Citizenship: Definitions, History and Issues. Orley, Corporate Social Responsibility and Product Safety: A Role for Public-private Partnership. Orley, Logan, Perspectives on Partnerships for Corporate Social Responsibility in the Beverage Alcohol Industry. Grant, Alcohol Policy Through Partnership: Is the Glass Half-empty or Half-full? Peele, Drinking Education: Minimizing Negatives or Optimizing Potential? Riley, Drinking it in: Findings of the Valencia Meeting on Marketing and Promotion of Alcohol to Young People. McAvoy, Mackenzie, Government Regulation, Corporate Responsibility and Personal Pleasure: A Public Health Perspective from New Zealand. Coors, Corporate Social Responsibility: A Context for Alcohol Policy. Orley, Corporate Social Responsibility in Practice Within the Beverage Alcohol Industry. Roche, Establishing Good Practice in Responsible Drinks Promotion: Illustrations of Good and Bad Practice from a Public Health Perspective. Burkitt, Are Alcohol Advertisers Drinking in the Last Chance Saloon? Britton, Setting the Standards for Responsible Consumer Marketing in Beverage Alcohol. Cressy, Gourovitch, Developing Solutions for Abusive Drinking on Campus: A Campus-Community-Industry Collaborative Model. Morgan, Approaches to Primary Prevention of Alcohol Misuse Among Young People. Houghton, Pedlow, Botha, Report on the Framework for Responsibility. Hannum, Conclusions.

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