图书简介
The Global Business Handbook is based on the structure of the very successful IÉSEG International School of Management’s programme on international management. Concentrating on the big developments that are currently happening internationally, the book considers how managers operating in the global business landscape must change what they do to create advantages and remain competitive.
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Princeton University Library
Contents: The 8 dimensions of international business, David J. Newlands and Mark J. Hooper; Dimension 1 International Perspectives: International business – operating abroad, David Trigg and Marie C. Trigg; International strategy management, Mark J. Hooper; International business ethics, David Kimber and Fran Siemensma. Dimension 2 Relationship Management: Inter-firm collaboration and partnering: a key competence to satisfy demand, Maria Veludo; International negotiation, Brooks C. Holtom. Dimension 3 Supply Chain Management: Social and environmental management, Mark J. Hooper with Alkiviadis Tromaras; Managing mergers and acquisitions, Zoltán Antal-Mokos; Supply chain management, Douglas MacBeth; International purchasing management, David J. Newlands; Reverse logistics, Isabel Fernández. Dimension 4 Regional and Country Specific Differences: Human resource management’s relationship to company performance, Nada Zupan; International human resource management, Hedley Malloch; Employment relations in a global networked economy, Sandra Jones; Human resources management practices within Japanese companies, Peter Firkola. Dimension 5 Marketing and Sales: Doing business in Western Europe, Simon A. Mercado; Doing business in NAFTA, Coral R. Snodgrass; Direct marketing – a global perspective, Tim Lyons; Retail merchandising and sales promotions, Mayo de Juan Vigaray and Beyza Gültekin; Services marketing: an overview and relational approach of the B2B setting, Ruben Chumpitaz and Nicholas G. Paparoidamis. Dimension 6 Cost Management: Strategic cost management, Roby B. Sawyers; Strategic management of not-for-profit organizations, Steve Molloy. Dimension 7 Innovation and Quality: The quality management situation – an introduction, Kevin Laframboise; Technology and innovation management, David J. Newlands; Managing knowledge strategically, Sandra Jones; Tacit knowledge and implicit learning, Keith Dawes. Dimension 8 Business Transformation: Service operations management, Erkan Bayraktar; International transportation, shipping and logistics, Phil Scott; Supplier Development, David J. Newlands; International entrepreneurship: developing cross-cultural entrepreneurial competence, Olga Muzychenko; Change management – realizing the transformation, David J. Newlands; International business training using a supply chain game, David J. Newlands; Index.
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