New Theories of the Multinational Enterprise (RLE International Business)(Routledge Library Editions: International Business)

新理论的多国企业的(RLE国际商务)

商业经济学

原   价:
1916.00
售   价:
1533.00
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平台大促 低至8折优惠
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
2012年11月27日
装      帧
精装
ISBN
9780415657723
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页      码
312
开      本
234x156mm
语      种
英文
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库存 30 本
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图书简介
This book brings together the work of noted authorities in the field of multinational enterprises who explain and debate the merits of internalization theory as the new general theory of the multinational enterprise. Alternatives to internalization, such as licensing, joint ventures and other contractual arrangements are also evaluated. There are many applications to actual businesses, such as in the hotel, fish, food and banking industries. Also considered are regional office location and applications of the theory to Canada, Japan, the former Yugoslavia, the UK and USA.
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