Marketing 4.0:Moving from Traditional to Digital

营销 4.0:从传统到数字的移动

政治经济学

售   价:
131.00
作      者
出  版 社
出版时间
2016年11月17日
装      帧
精装
ISBN
9781119341208
复制
页      码
208
开      本
152.4x228.6mm
语      种
英文
综合评分
暂无评分
我 要 买
- +
库存 16 本
  • 图书详情
  • 目次
  • 买家须知
  • 书评(0)
  • 权威书评(0)
图书简介
This book answers the ultimate question in the minds of next-generation marketers: In a connected world, what are the new rules of marketing? With increased mobility and connectivity, customers have shorter attention span to consider and evaluate brands. There are two major implications. First, marketers need to stand out and deliver a moment to get customer attention. Secondly, customers rely on the advice of their friends and family on which brand to choose. The book discusses the power shifts, the paradoxes of connectivity, and the future sub-cultures that will shape the future of marketing. It will lay the foundation which makes WOW Marketing imperative. It will explain how WOW Marketing improves marketing productivity. 
本书暂无推荐
本书暂无推荐
看了又看
  • 上一个
  • 下一个