图书简介

Introduction: understanding consumers in the here, the now, and the tomorrow Michael I. Norton, Derek D. Rucker and Cait Lamberton; Part I. Individual Consumer Decision Making and Behavior: 1. Consumer happiness and well-being Cassie Mogilner and Michael I. Norton; 2. Attitude change and persuasion: past, present, and future Zakary L. Tormala and Pablo Briñol; 3. Consumer prediction: forecasted utility, psychological distance, and their intersection Carey K. Morewedge and Hal E. Hershfield; 4. Consumer emotions Eduardo B. Andrade; 5. Evolution and consumer behavior Vladas Griskevicius and Kristina M. Durante; 6. Consumer neuroscience: revealing meaningful relationships between brain and consumer behavior Hilke Plassmann and Uma R. Karmarkar; 7. Developmental consumer psychology: children in the twenty-first century Lan Nguyen Chaplin and Paul M. Connell; 8. Consuming brands Jill Avery and Anat Keinan; 9. User design through self-customization Claudia Townsend, Ulrike Kaiser and Martin Schreier; Part II. Interpersonal and Social Consumer Psychology: 10. Identity-signaling behavior David Gal; 11. Coping research in the broader perspective: emotions, threats, mindsets, and more DaHee Han, Adam Duhachek and Nidhi Agrawal; 12. Power and consumer behavior Derek D. Rucker and Adam Galinsky; 13. Social hierarchy, social status, and status consumption David DuBois and Nailya Ordabayeva; 14. Word of mouth and interpersonal communication Jonah Berger; 15. Gift giving Morgan K. Ward and Cindy Chan; 16. Interpersonal influences in consumer psychology: when does implicit social influence arise? Kirk Kristofferson and Katherine White; 17. Agency and communion as a framework to understand consumer behavior Didem Kurt and Jeremy Frimer; 18. Online social interaction Andrew Gershoff and Ashesh Mukherjee; Part III. Societal Structures: 19. Ethical consumption Rebecca Walker Reczek and Julie R. Irwin; 20. Government efforts to aid consumer well-being: understanding federal health warnings and disclosures Jeremy Kees, Scot Burton and Craig Andrews; 21. Taxes and consumer behavior Christopher Y. Olivola and Abigail B. Sussman; 22. Moral and political identity Karen Page Winterich, Vikas Mittal and Karl Aquino; 23. The consumer psychology of online privacy: insights and opportunities from behavioral decision theory Leslie K. John; 24. Consumers and healthcare: the reluctant consumer Janet A. Schwartz; 25. Social class and scarcity: understanding consumers who have less Anuj K. Shah; 26. Why should we then share? Collaborative consumption, from theoretical roots to new opportunities Cait Lamberton; 27. Globalization, culture, and consumer behavior Carlos J. Torelli and Shirley Y. Y. Cheng.

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