Sport Entrepreneurship and Innovation

图书简介

This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their related business endeavours and how sport influences innovation in other industries. This interdisciplinary book will be appealing to entrepreneurship, innovation and sport management scholars, students and practitioners.

Foreword ( Matthew V. Winkler ) Preface ( Vanessa Ratten and Jo?o J. Ferreira ) Acknowledgements ( Vanessa Ratten and Jo?o J. Ferreira ) 1. Sport Entrepreneurship and Innovation: Concepts and Theory ( Vanessa Ratten and Jo?o J. Ferreira ) 2. Innovation Capability of Non-profit Sport Organisations ( Mathieu Winand and Larena Hoeber ) 3. Influence of Sports Events in Local Tourism ( H?ctor Valent?n Jim?nez Naranjo, Mari Cruz S?nchez Escobedo and Jos? Luis Coca P?rez ) 4. Innovation for Social Inclusion in Sport ( Anne Tj?nndal ) 5. The Influence of Total Quality Management in the Innovative Capacity of Sport Municipal Firms ( Gast?o Sousa and Maria Jos? Madeira ) 6. Sport Leadership, Psychology and Innovation ( Vanessa Ratten ) 7. A Blue Ocean Strategy in a Sport Context: A Systematisation of Literature ( Elsa Regina M. Vieira and Jo?o J. Ferreira ) 8. The Relevance of the Social Impact of Sports Events in the Context of Public Financing of Sport ( David Parra Camacho, Ferran Calabuig Moreno, Juan N??ez Pomar, Josep Crespo Herv?s ) 9. Sport Entrepreneurship and Community Development in Japan ( Isao Okayasu and Duarte B. Morais ) 10. Coherence, the Beginning and End of Everything ( Marco Arraya ) 11. Sport, Innovation and Public Policy ( Vanessa Ratten ) 12. \"Not Out\"? A Sociomaterial Perspective on Decision Review Systems in Professional Cricket ( Ian McLoughlin and Patrick Dawson ) 13. Consumer Behavior Analysis: An Innovation Approach in Non-profit Sports Organizations ( Dina Miragaia and Jo?o J. Ferreira ) 14. Exploring Motivation of Marathon Runners ( Konstantinos Koronios, Marina Psiloutsikou and Athanasios Kriemadis ) 15. Sport Entrepreneurship and the Emergence of Opportunities: Towards a Future Research Agenda ( Vanessa Ratten and Jo?o J. Ferreira )

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Sport Entrepreneurship and Innovation 体育创业与创新 管理经济学

Sport Entrepreneurship and Innovation

体育创业与创新
管理经济学