图书简介
Combining comprehensive coverage with a wide variety of real-life cases, International Entrepreneurship gives you the tools you need to successfully launch international ventures in today’s hypercompetitive world. Bestselling author Dr. Robert D. Hisrich helps students and entrepreneurs develop global business plans, select international opportunities, and determine the best entry strategy. The text also covers practical considerations such as legal concerns, the global monetary systems, global marketing, and global human resource management for entrepreneurs. NEW TO THIS EDITION: New global case studies from recent entrepreneurial ventures illustrate relevant application of the principles in the modern market New profiles of global entrepreneurs throughout the world start each chapter to inspire readers and keep them engaged with the material New coverage of Virtual Team includes tips on how to foster virtual team collaborate and maximize the effectiveness of virtual teams. Case studies from around the world profile a range of successful global business ventures, including: RidingO, Virgin Australia Airlines, Miyako Hotels & Resorts, MTN, YPlan, Aentropico, Spotify, Vente-privee, Nando’s, Haier, and Globant.
Chapter 1: Importance of International Entrepreneurship \\ Profile: RidingO \\ Chapter Objectives \\ Introduction \\ International Versus Domestic Entrepreneurship \\ Motivations to Go Global \\ Traits of an International Entrepreneur \\ The Importance of Global Business \\ Summary \\ Chapter 2: Globalization and the International Environment \\ Profile: Virgin Australia Airlines \\ Chapter Objectives \\ Introduction \\ Strategic Effects of Going Global \\ Strategic Issues \\ Important Considerations \\ Summary \\ Chapter 3: Cultures and International Entrepreneurship \\ Profile: Miyako Hotels & Resorts \\ Chapter Objectives \\ Introduction \\ Nature of Culture \\ Seven Cultural Determinants \\ Summary \\ Chapter 4: The Global Monetary System \\ Profile: MTN \\ Chapter Objectives \\ Introduction \\ Foreign Exchange \\ Aspects of the Foreign Exchange Market \\ Nature of the Foreign Exchange Market \\ Foreign Exchange Rate Fluctuations \\ The Global Capital Market \\ Balance of Payments \\ Role of the International Monetary Fund and World Bank \\ Trade Financing \\ Summary \\ Chapter 5: Selecting International Business Opportunities \\ Profile: YPlan \\ Chapter Objectives \\ Introduction \\ Foreign Market Selection Model \\ Developing Foreign Market Indicators \\ Primary Versus Secondary Foreign Market Data \\ Sources of Country Market Data \\ Competitive Positioning \\ International Competitive Information \\ Summary \\ Chapter 6: Developing the Global Business Plan \\ Profile: Aentropico \\ Chapter Objectives \\ Introduction \\ Opportunity Assessment Plan \\ Purpose of a Global Business Plan \\ Summary \\ Chapter 7: International Legal Concerns \\ Profile: Spotify \\ Chapter Objectives \\ Introduction \\ Political Activity \\ Political Risk \\ Legal Considerations and Regulations \\ Intellectual Property and Organizational Form \\ Patents \\ Trademarks \\ Copyright \\ Trade Secrets \\ Licensing \\ Contracts \\ Business Ethics in a Global Setting \\ Summary \\ Chapter 8: Alternative Entry Strategies \\ Profile: vente-privee \\ Chapter Objectives \\ Introduction \\ Formulating the Global Strategy \\ Timing of Market Entry \\ Scale of Entry \\ Foreign Market Entry Modes \\ Entrepreneurial Partnering \\ Summary \\ Chapter 9: Global Marketing and R&D \\ Profile: Nando’s \\ Chapter Objectives \\ Introduction \\ Technological Environment \\ Product Policy and Total Quality \\ International Research and Development \\ Developing the Global Marketing Mix \\ Summary \\ Chapter 10: Global Human Resource Management \\ Profile: Haier \\ Chapter Objectives \\ Introduction \\ Motivation Across Cultures \\ Sources and Types of Human Capital \\ Selection Criteria \\ The Global Mindset \\ Selection Procedures \\ Virtual Teams \\ Compensation Policies \\ The Hiring Process \\ Summary \\ Chapter 11: Implementing and Managing a Global Entrepreneurial Strategy \\ Profile: Globant \\ Chapter Objectives \\ Introduction \\ Global Strategic Planning \\ Global Organizational Structure \\ Overall Organizational Structure \\ Organizational Structure and Degree of Centralization \\ Controlling the Global Venture \\ Managing Chaos \\ Summary
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