Hospitality Management:A Brief Introduction

酒店管理简介

应用社会学

售   价:
1036.00
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
2015年04月14日
装      帧
精装
ISBN
9781446246948
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页      码
208
开      本
24.1 x 17 x 1.8 cm
语      种
英文
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库存 30 本
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图书简介
"An innovative and cross-cutting approach to Hospitality that examines the fundamentals of the subject in a concise and commendable way. Roy Wood’s academic and practitioner expertise is brought to bear on this succinct synthesis of the subject that will quickly become a must read for all students and academics in the hospitality area." - Professor Stephen J. Page, Bournemouth University Hospitality Management: A Brief Introduction is designed for undergraduate and postgraduate students studying hotel and hospitality management and hospitality studies. The book includes coverage of the principal areas of functional management in hospitality including: employee relations accommodation management food and beverage management marketing and sales industry structure and strategy the nature of management roles hospitality management education future trends in the field. Roy Wood uses a wide range of established and contemporary research and reflects critically on its subject, including from the perspective of the hospitality consumer, to ensure that readers gain wide awareness of the realities and challenges of the hospitality industry.
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