Magazine Production(Media Skills)

杂志制作 第2版

新闻学与传播学

售   价:
1642.00
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
2016年11月16日
装      帧
精装
ISBN
9781138122147
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页      码
196
开      本
234x156mm
语      种
英文
版      次
2nd ed.
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图书简介
Magazine Production is a guide to the practical processes of taking a magazine from initial idea to final print and digital editions, and is aimed at those who wish to produce a title as part of their studies or for distribution on a small scale. It gives readers an overview of the essential elements to take into consideration when creating a magazine, including legal issues, the relation between editorial and design, and preparation for print or digital distribution. Magazine Production will explain the business of magazines in the UK, Europe and North America, and the roles of marketing, publishing and advertising in establishing a successful title. With information on professional bodies such as the Periodical Publishers Association, this book will provide readers with a clear understanding of what is needed to succeed in a career in magazines.
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