The Media Economy(Media Management and Economics Series)

媒体经济学 精装本

新闻学与传播学

售   价:
2191.00
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
2016年08月16日
装      帧
精装
ISBN
9781138886094
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页      码
222
开      本
6x9
语      种
英文
版      次
2nd ed.
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图书简介
The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: 1) Examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household, and individual); 2) Looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries.
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Harvard Library
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