图书简介

Preface \\ Acknowledgments \\ About the Authors \\ SECTION 1- AN ETHICALLY GROUNDED APPROACH TO CRISIS MANAGEMENT \\ Chapter 1- Fundamentals of Crisis Management and Ethics \\ Understanding Key Terms \\ The Stages of Crisis \\ Major Communications Theories That Apply to Public Relations and Crises \\ Ethics Up Front in Crisis Management \\ Moral Agency, Sound Moral Reasoning, and Crisis Management \\ Putting It All Together \\ Chapter 2- Issues Management and Managing Crises \\ Understanding Key Terms \\ Stakeholders and Environmental Scanning \\ What Issues Management Can Tell Us About Crisis Management \\ Ethical Considerations for Monitoring Social Media \\ Issues Management in Action \\ Ethical Management of Crises and Issues Management \\ Putting It All Together \\ Chapter 3- Integrating Ethical Theory and Crisis Management \\ Consequentialism \\ Nonconsequentialism \\ Virtue Ethics \\ Feminist Approaches to Ethics \\ Putting it All Together: The Supporting Role of Ethical Theory in Crisis Management \\ SECTION 2- CASE STUDIES \\ Chapter 4- Health Communication \\ Case 4.1: Chimerix, Compassionate Use, and Social Media \\ Ethics Up Front \\ What Happened \\ For Deliberation \\ Putting It All Together \\ Discussion Questions \\ Case 4.2: McMath Tragedy at Children’s Hospital Oakland \\ Ethics Up Front \\ What Happened \\ For Deliberation \\ Putting It All Together \\ Discussion Questions \\ Case 4.3: Unsure About Essure \\ Ethics Up Front \\ What Happened \\ For Deliberation \\ Putting It All Together \\ Professional Voice \\ Discussion Questions \\ Chapter 5- Environmental Communication \\ Case 5.1: California and the “Megadrought” \\ Ethics Up Front \\ What Happened \\ For Deliberation \\ Putting It All Together \\ Discussion Questions \\ Case 5.2: Monsanto’s Defense of Its Patented Seeds \\ Ethics Up Front \\ What Happened \\ For Deliberation \\ Putting It All Together \\ Professional Voice \\ Discussion Questions \\ Case 5.3: Range Resources and PSYOPs as Crisis Management \\ Ethics Up Front \\ What Happened \\ For Deliberation \\ Putting It All Together \\ Discussion Questions \\ Chapter 6- Advocacy Communication \\ Case 6.1: Genetically Modified Mosquitoes: Fear Vectors? \\ Ethics Up Front \\ What Happened \\ For Deliberation \\ Putting It All Together \\ Professional Voice \\ Discussion Questions \\ Case 6.2: U.S. Vaccination: A Mickey Mouse Policy? \\ Ethics Up Front \\ What Happened \\ For Deliberation \\ Putting It All Together \\ Discussion Questions \\ Case 6.3: All Crises Great and Small: Yoplait’s Killer Cup \\ Ethics Up Front \\ What Happened \\ For Deliberation \\ Putting It All Together \\ Discussion Questions \\ Chapter 7- Strategic Communication \\ Case 7.1: Apple and Workers’ Rights Abuses \\ Ethics Up Front \\ What Happened \\ For Deliberation \\ Putting It All Together \\ Discussion Questions \\ Case 7.2: The Costa Concordia Shipwreck \\ Ethics Up Front \\ What Happened \\ For Deliberation \\ Putting It All Together \\ Discussion Questions \\ Case 7.3: Pennsylvania State and Child Abuse \\ Ethics Up Front \\ What Happened \\ For Deliberation \\ Putting It All Together \\ Professional Voice \\ Discussion Questions \\ Chapter 8- Government Communication \\ Case 8.1: The Fort Carson Shootings: The Crisis of PTSD in the Military \\ Ethics Up Front \\ What Happened \\ For Deliberation \\ Putting It All Together \\ Discussion Questions \\ Case 8.2: The “Fast and Furious” Gun Walking Program \\ Ethics Up Front \\ What Happened \\ For Deliberation \\ Putting It All Together \\ Discussion Questions \\ Case 8.3: The IRS and BOLO for Tax Exemptions \\ Ethics Up Front \\ What Happened \\ For Deliberation \\ Putting It All Together \\ Discussion Questions \\ Chapter 9- Science Communication \\ Case 9.1: Restoring Study 329, Restoring Lives? The GSK Paroxetine Crisis \\ Ethics Up Front \\ What Happened \\ For Deliberation \\ Putting It All Together \\ Discussion Questions \\ Case 9.2: APA’s Facilitation of “Uncle DoD’s” Enhanced Interrogation Practices \\ Ethics Up Front \\ What Happened \\ For Deliberation \\ Putting It All Together \\ Discussion Questions \\ Case 9.3: The Center for Medical Progress’s Planned Parenthood Videos Weave a Tangled Web \\ Ethics Up Front \\ What Happened \\ For Deliberation \\ Putting It All Together \\ Discussion Questions \\ Chapter 10- Technology Communication \\ Case 10.1: VETPAW Harnesses High Tech to Correct Its Antipoaching Misfire \\ Ethics Up Front \\ What Happened \\ For Deliberation \\ Putting It All Together \\ Discussion Questions \\ Case 10.2: Elder Abuse and Neglect: Old Problem, New Solutions? \\ Ethics Up Front \\ What Happened \\ For Deliberation \\ Putting It All Together \\ Discussion Questions \\ Case 10.3: Hackable Vehicle “Chrysis” \\ Ethics Up Front \\ What Happened \\ For Deliberation \\ Putting It All Together \\ Professional Voice \\ Discussion Questions \\ SECTION 3- THE FUTURE OF ETHICS AND CRISIS MANAGEMENT \\ Chapter 11- The Way Forward \\ Selected References \\ Index

Trade Policy 买家须知