The Marketing Matrix:How the Corporation Gets Its Power – And How We Can Reclaim It

反对-市场营销:企业实力和制造消费

商业经济学

售   价:
1424.00
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
2012年10月03日
装      帧
精装
ISBN
9780415678612
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页      码
224
开      本
234x156mm
语      种
英文
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库存 30 本
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图书简介
In this compelling book, Gerard Hastings shines a light on the obsessive marketing techniques that are employed by crack marketing managers worldwide and explains how these not only feed the spectre of ever-growing levels of consumption, but also cause great social, economic and environmental problems. An accessible book which will be of interest across the social sciences and in particular for those marketing students who’d prefer a critical perspective to the standard ritualization of their discipline.
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Yale University Library
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