图书简介
This book is about the global management of creativity and related international innovation management processes, and examines how especially multinational companies, organizations and institutions can foster the transformation of an original idea to its successful execution and international diffusion.
The Global Management of Creativity gives a clear framework for analysing creativeness and cultural aspects in organizations in an international context, and to pinpoint important key elements that should be tracked. Comprising of expert contributions and written by a wide array of leading scholars in economics, international business, management of innovation and creativity, this edited book is an insightful resource.
Introduction: Thierry Burger-Helmchen, Jaume Valls Pasola, Marcus Wagner Chapter 1: How and when does open innovation affect creativity?- Eric SCHENK, Claude Guittard, Julien P?nin Chapter 2: Managing co-creation within global creative processes: A framework- Thierry Rayna, Ludmila Striukova Chapter 3: Cultural intelligence and the management of creativity: a proposed framework- Marc Rocas, Evelyn Garc?a Chapter 4: Creative capabilities and the regenerative power of creative industries: local and global ingredients- Chahira Mehouachi, David Grandadam, Patrick Cohendet, Laurent Simon Chapter 5: Outlining spaces for the emergence and fertilization of creativity: the case of audiovisual festivals in Barcelona- Juan Vidaechea and Montserrat Pareja-EASTAWAY Chapter 6: Creativity and Entrepreneurship: Culture, Subculture and New Venture Creation - Erik E. Lehmann, Nikolaus Seitz Chapter 7: Creativity management: causation, effectuation and will- Jean-Alain Heraud, Emmanuel Muller Chapter 8: Management of creativity in a large-scale research facility- Arman Avadikyan, Moritz Muller Chapter 9: Ambidexterity as a means of managing creativity globally: An analysis of the biotechnology industry- Marcus Wagner, Wilfried Zidorn
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