The Seafood and Aquaculture Marketing Handbook is an expanded and revised new edition of the Aquaculture Marketing Handbook, originally published in 2009.Markets, marketing and trade have become ever-more important to growing aquaculture and seafood industries worldwide. The diversity and specializations of the aquaculture and seafood markets call for an understanding of the information that is unique to these markets. Presenting fundamental principles of markets, marketing and economics from a user-friendly, how-to perspective, the Seafood and Aquaculture Marketing Handbook will provide the reader with the tools necessary to evaluate and adapt to changing market conditions.Topics covered include demand and supply, marketing concepts and market trends, seafood market channels, seafood processing, international marketing strategies and planning, research methodologies, policies and regulations. In addition, this volume contains a completely new chapter on seafood demand analysis, an extensive glossary of commonly used terms and an annotated bibliography and webiography that provide descriptions to key additional sources of information.Written by three authors with vast international experience, the Seafood and Aquaculture Marketing Handbook is an important introduction to aquaculture and seafood marketing for those interested in aquaculture and seafood marketing and those new to the professional field. The body of commercially important knowledge presented int his book will also make it a valuable reference for even the most experienced aquaculture and seafood trade professionals. Libraries in all universites and research establishments where aquaculture, fisheries, economics and marketing, and food science technologies are studied and taught should have copies of this important book. 

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