图书简介
The pharmaceutical industry is praised as a leader in high technology innovation and the creator of products that increase both longevity and quality of life for people throughout the world. Yet the industry is also reviled for its marketing and pricing practices and even its research and development priorities. This book uses the tools of economic analysis to explore the conflicting priorities and aims of the pharmaceutical industry, from both an American and worldwide perspective. This second edition includes six new chapters on emerging topics such as the broadened role of FDA regulations, alternative drugs or "nutraceuticals," and biotechnology and other industries related to pharmaceuticals. Existing chapters are fully revised and updated to include new materials. The introduction is also updated to address the volatile pace of pharmaceutical innovation and how the pharmaceutical industry has responded to the emergence of managed care.
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Yale University Library
Princeton University Library
Introduction; Part I. The Industry; 1: The Pharmaceutical Industry; 2: The Biotechnology Industry; 3: Other Firms in the Pharmaceutical Industry; 4: Marketing Pharmaceuticals; Part II. The Consumer; 5: The Demand for Pharmaceuticals; Part III. The Market; 6: Pharmaceutical Prices; 7: The Worldwide Market for Pharmaceuticals; 8: Pricing Pharmaceuticals in a World Environment; 9: The Timing of Drug Approvals in the United States and Abroad; Part IV. Intervention in the Pharmaceutical Market: Public and Private; 10: Pharmaceutical Regulation and Cost Containment by the Public Sector; 11: Regulation by the Private Sector; 12: Pharmaceutical Regulation in Europe; 13: Patent Protection; 14: Evaluating New Drugs; 15: Complementary and Alternative Medicines; 16: Pharmaceuticals and Health Policy: A Look Ahead
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