Strategies and Communications for Innovations

创新策略与通信: 用于公司与网络的综合管理观

国民经济学

售   价:
2148.00
作      者
出  版 社
出版时间
2011年03月03日
装      帧
精装
ISBN
9783642172229
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页      码
404
语      种
英语
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库存 100 本
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图书简介
The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Moreover, communication of innovation is one essential impact factor of innovation success due to successful launches of innovations into markets, establishment of stakeholder relationships, and strengthened corporate reputation in the long-run
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