Open Innovation:New Product Development Essentials from the Pdma

开放式创新:适合PDMA的新产品开发精要

管理经济学

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546.00
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发货周期:预计3-5周发货
作      者
出  版 社
出版时间
2014年10月03日
装      帧
精装
ISBN
9781118770771
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页      码
384
开      本
155.6x235mm
语      种
英文
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图书简介
The goal of this book is to gather a collection of Open Innovation tools and package them in a way that is digestible and actionable by thoughtful practitioners.  Some of the tools and practices to be covered include: 1) Product Platforming - This approach involves developing and introducing a partially completed product, for the purpose of providing a framework or toolkit for contributors to access, customize, and exploit.  2) Idea Competitions - This model entails implementing a system that encourages competitiveness among contributors by rewarding successful submissions.  3) Customer Immersion - While mostly oriented towards the end of the product development cycle, this technique involves extensive customer interaction through employees of the host organization. 4)Collaborative Product Design and Development - Similar to product platforming, an organization incorporates their contributors into the development of the product.  5) Innovation Networks - Similarly to idea competitions, a firm leverages a network of contributors in the design process by offering a reward in the form of an incentive, and many others.
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Harvard Library
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