图书简介

Preface \\ Acknowledgments \\ About the Author and Illustrator \\ PART I: WHY STORIES WORK \\ 1. Why Tell Stories \\ Communication Suffocation \\ Leading Through Narrative \\ Watch A Story Being Told \\ How Storytelling Began \\ 2. The Neuroscience of Narrative \\ Story Worth Watching \\ Stories Arouse Cooperative Instincts \\ $$$ The Million-Dollar Story \\ Desired-State Stories \\ PART II: FIND, DESIGN, AND DELIVER YOUR STORY \\ 3. Finding Personal Stories \\ Story Categories \\ Locating Personal Story Material \\ Stories About Your Organization \\ Finding Your Personal Stories \\ 4. Other Story Sources \\ Six Story Sources \\ Biographies \\ Films and Television \\ Histories \\ Literature \\ Stories Unique to a Particular Culture \\ Two Stories Worth Watching \\ Metaphor Stories \\ 5. Why Are Metaphors Important? \\ How Metaphors Are Processed \\ Right Hemisphere Engagement \\ Four Uses of Metaphor \\ Teach Concepts \\ Generate Ideas \\ Empower \\ Go Beyond Logic \\ Subtexts of Metaphor \\ 6. Desirable Story Features \\ Engaging Openings \\ Have a Beginning, Middle, and End \\ Use Present Tense \\ Use Sensory Images \\ Include Tensions \\ Embed Conflict \\ Create Voices \\ Use Memorable Closings \\ Seven Steps to Preparing a New Story \\ 7. Delivering Your Story \\ Animation \\ Stand Like You Are Credible \\ Centering \\ Vocal Variety \\ Intentional Movement \\ Story Worth Watching \\ Use Questions to Invite the Audience In \\ PART III: CHANGING BEHAVIORS WITH STORY \\ 8. Promote Change: Story Structure and Examples \\ Desired State \\ Resistance \\ Applying the Desired-State Map: Three Examples \\ 1. Shouting at a Parent \\ 2. Bear in the Cage \\ 3. A Strong, Yet Delicate Rose \\ Presume Positive Intentions \\ 9. Meet Groups Where They Are \\ Pacing \\ Indirect Suggestions \\ What Listeners Experience \\ 10. Design for the Intuitive Mind \\ Invoking Receptivity \\ Beyond Waking Awareness \\ Story Elements for Subliminal Processes \\ Pacing \\ Misdirection \\ Artfully Vague Language \\ Tensions \\ Indirect Suggestions \\ 11. How Two Stories Changed Behaviors \\ General Components of a Well-Formed Story \\ Factual Specificity \\ Presentation Congruity \\ Audience Appropriateness \\ Elicits Empathy \\ Contains Submerged Moral or Point of View \\ Creates Internal Representations \\ Bypasses Protective Filters \\ Parallels the Audience’s Situation \\ Lingers on Point of Irresolution \\ Marks Embedded Commands \\ Offers Resolutions \\ 12. In Conclusion \\ Story Catalog \\ Organizing the Stories \\ Shifting Perceptions \\ Inviting Learning \\ Inspiring Action \\ Seeking Desired States \\ Guide to Story Locations \\ APPENDIX \\ Worksheet 1: Metaphor Subtexts \\ Worksheet 2: Anatomy of Desired-State Stories \\ Worksheet 3: Constructing a Desired-State Story \\ Poetry Referenced in the Preface \\ Storytelling Study Companion \\ References \\ Index

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